Nowadays, most of us are familiar with the term SEO, and how important it is for a website. However, what will truly make a difference, is a well-planned strategy, with a non-stop flow of original content and a regular adjustment of the existing content. This can only be achieved by constantly tracking the SEO results of the website.
There are a number of different factors that need to be taken into account for the creation of such a strategy. There are several free SEO tools that can help up to a certain extent but their features are limited. The real solution comes with pro SEO tools, like Moz and Semrush, which are worth the subscription.
For content to be valuable, it needs to be relevant to your target audience, which requires a great deal of research. An SEO tool gives you the ability to gather multiple topics, through a list of popular keywords that users look up.
Moreover, you can search directly for topics you’re interested in and get inspired by the subcategories and the relevant articles that will come up. Instead of wasting your time trying to guess what will bring users to your website, you will get a table of interesting topics.
After you have created your content, it’s crucial to be able to evaluate the results it brings in. With the suitable SEO tool you can tag specific keywords and track on a daily basis how high your website shows up in search results.
Not only that, but you can also set alerts when your ranking changes or when there is an alteration to the algorithm that Google uses to evaluate content. That way you’re always on top in case you need to make any adjustments to increase its effectiveness.
Maintaining a healthy website is a very time-consuming process that requires a series of tests through various tools. With the right SEO tool you’ve got this covered as well, as it will track down and collect all the issues that concern SEO and need to be fixed. It will indicate what the issue is, such as lack of H1, duplicate content, broken links, and where to find it so that it can be easily fixed. Talk about all in one!
Another useful way to make good use of an SEO tool is to track down other websites where your brand and your website are mentioned. That feature is of great importance for two reasons. First, you can use this information to create affiliate marketing opportunities or to simply increase the traffic coming to your website. You can do that by contacting the owners of the other websites and ask them to add a link to yours, creating backlinks.
Second, you can protect your website from toxic backlinks. Backlinks can help with your website’s score but not all backlinks are good. Toxic backlinks can harm your ranking as they are fake links, created to bring fake traffic. You see how important it is to have a tool that tracks down such links and helps you remove them.
We talked about the importance of constantly tracking your ranking. It’s equally important to monitor how well your competition ranks. Among all other features, a pro SEO tool can help you with that as well. By tagging specific keywords, you can compare how well your website performs compared to the competition. You can also look up keywords that you’re not currently using but work well for other websites. This will help you adjust your content appropriately.
At MDesigners we believe in open communication between prospect clients and designers, aiming at creating visual identities and experiences that will move and inspire their audience.