Thoughts, opinions, ideas

Surely you have come across these boxes that usually appear in the lower right corner of a website, ready to answer any questions you might have. Chatbots made their appearance a few years ago and since then we find them on more and more websites. By answering questions and guiding visitors automatically, they can be a very useful digital assistant.

It became clear that when our daily lives and our needs change, there are drastic changes to the way we use digital media. What impact does that have on digital presence and digital communication in general? What will be different for web design, B2B communication, and SEO? Users take the spotlight and everything that offers a flawless user experience is of the utmost importance.

We created a seasonal video to wave 2020 goodbye and welcome a new, and hopefully better and safer year for everyone!

Nowadays, most of us are familiar with the term SEO, and how important it is for a website. However, what will truly make a difference, is a well-planned strategy, with a non-stop flow of original content and a regular adjustment of the existing content. This can only be achieved by constantly tracking the SEO results of the website.

Recently, Cloudflare run the #builtforthis campaign, referring to the internet. The main content of this campaign is a video showing today’s new normal at home, at work, at meetings, in education, in markets, in human interaction. Internet was built for something like the current situation, but we are the ones that shape it and change it. Today’s new normal will be tomorrow’s digital habits.

You have an idea, a product or a service. You’ve thought every little detail around it, how it works, what it offers, what makes it unique. It’s basically a part of you. However, in order to give shape, a name, an identity and possibly a web presence, somebody else will need to take over, an expert, meaning a Graphic Designer. Then what?

Digital era, digital promotion! Yes but how? Let’s start with the basics, the alphabet or else the foundations of your digital promotion. Is your website bad, good or wow?
It’s almost impossible to think of a business, an organization or a service that doesn’t have a website.

We could describe Graphic Design as a crossroad where visual arts, communication, psychology, digital technology, etc. meet. “Graphic Design aims at conveying a message from a transmitter to a receiver” (excerpt from the definition from Miltos Fragkopoulos’ “Introduction to the History and Theory of Graphic Design”).

Is there a way for your website to stand out in the ocean that is today’s internet? What are the reasons that most websites these days share so many elements as far as aesthetics and content are concerned? What are the most important points that you should pay attention to and what you should avoid to achieve a successful and differentiated web design?

Many of those interested consider that branding their company or project is just a picture that will take a few hours to be designed. Yes, that could happen, but this is not branding. Branding is a procedure that gives substance to companies, products or services, by creating and shaping a trademark in consumers’ minds.