You have an idea, a product or a service. You’ve thought every little detail around it, how it works, what it offers, what makes it unique. It’s basically a part of you. However, in order to give shape, a name, an identity and possibly a web presence, somebody else will need to take over, an expert, meaning a Graphic Designer. Then what?
Thoughts, opinions, ideas
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Digital era, digital promotion! Yes but how? Let’s start with the basics, the alphabet or else the foundations of your digital promotion. Is your website bad, good or wow?
It’s almost impossible to think of a business, an organization or a service that doesn’t have a website.
We could describe Graphic Design as a crossroad where visual arts, communication, psychology, digital technology, etc. meet. “Graphic Design aims at conveying a message from a transmitter to a receiver” (excerpt from the definition from Miltos Fragkopoulos’ “Introduction to the History and Theory of Graphic Design”).
Is there a way for your website to stand out in the ocean that is today’s internet? What are the reasons that most websites these days share so many elements as far as aesthetics and content are concerned? What are the most important points that you should pay attention to and what you should avoid to achieve a successful and differentiated web design?
Many of those interested consider that branding their company or project is just a picture that will take a few hours to be designed. Yes, that could happen, but this is not branding. Branding is a procedure that gives substance to companies, products or services, by creating and shaping a trademark in consumers’ minds.
Does Digital Design follow trends after all? There certainly are rules to abide by but the trends are there to be observed and adjusted to one’s needs. The main trend for 2019 is “Do not disturb”. Clean-cut lines, clear thoughts, plenty of space, a white and comfortable view is the combination that dominates.
Which is the best way for designers to communicate their ideas to existing or potential clients and get them across successfully, without wasting time and money, since they’re not speaking the same language, to begin with?