Chania Always Pure
Digital Campaign
Chania Always Pure
Digital Campaign
The challenge
In August 2020, during the pandemic, we were asked by the Chania Chamber of Commerce and Industry to design a digital campaign that would drive immediate results and establish Chania as a safe destination.
Total impressions in 30 days
5.247.173
Total views in 30 days
5.545.656
Total interactions in 30 days
244.279
The project
Our team suggested the production of an informative video about the situation in Chania, which would efficiently communicate how the local community handles the pandemic and how at the same time aims at offering a top tourist product.
We created the brand “Chania always pure” and thematized the different aspects of tourism, such as “pure sea”, “pure spirit”, “pure hospitality”, “pure taste”, composing informative posts for each one of them. This series of actions was promoted on Facebook and Instagram through a combination of different digital campaigns, aiming at reach, awareness, thruplay, engagement.
The total reach was 4.318.000 unique views on Facebook and 930,000 on Instagram. 250,000 people interacted with the content within 30 days and the audience came from 10 different countries.
STRATEGY • CONTENT • DIGITAL MARKETING • VIDEO PRODUCTION • DIGITAL CAMPAIGN
START MOBILE
The project
Our team suggested the production of an informative video about the situation in Chania, which would efficiently communicate how the local community handles the pandemic and how at the same time aims at offering a top tourist product.
We created the brand “Chania always pure” and the sub-categories pure sea, pure spirit, pure hospitality, pure taste, composing informative posts for each one of them. This series of actions was promoted on Facebook and Instagram through a combination of different digital campaigns, aiming at reach, awareness, thruplay, engagement.
The total reach was 4.318,000 unique views on Facebook and 930,000 on Instagram. The content was viewed in 10 different countries and within 30 days 250,000 people interacted with it.
STRATEGY • CONTENT • DIGITAL MARKETING • VIDEO PRODUCTION • DIGITAL CAMPAIGN
Total impressions in 30 days
5,247.173
Total views in 30 days
5,545.656
Total interactions in 30 days
244.279
END MOBILE
The outcome
Client said about us
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