Fat Taxi
Illustration, Web design
Fat Taxi
Illustration, Web design
The challenge
We had the opportunity to undertake a very creative project for Fat Taxi, a company that offers airport transfers to travelers in Turkey. We designed the company’s website and we created custom, creative illustrations, which were placed throughout the website.
The project
We singled out the company’s most important elements, which are their services and the destination they’re operating in. We created a series of illustrations that would represent all the different personas (travelers, drivers, partners) the company addresses. We categorized their services and visualized them by designing elements that would accompany each section. Our goal was a responsive website, so we designed all the pages and all the visual elements in a mobile-friendly way. Since Fat Τaxi operates in Turkey, we wanted our illustrations to have an oriental feeling. To achieve that, we used different motifs, curvy shapes, and different warm colors.
ILLUSTRATION • WEB DESIGN
START MOBILE
The project
We singled out the company’s most important elements, which are their services and the destination they’re operating in. We created a series of illustrations that would represent all the different personas (travelers, drivers, partners) the company addresses. We categorized their services and visualized them by designing elements that would accompany each section. Our goal was a responsive website, so we designed all the pages and all the visual elements in a mobile-friendly way. Since Fat Τaxi operates in Turkey, we wanted our illustrations to have an oriental feeling. To achieve that, we used different motifs, curvy shapes, and different warm colors.
ILLUSTRATION • WEB DESIGN
END MOBILE
The outcome
Illustration
Website
Client said about us
We absolutely LOVED the work of MDesigners. The end result of the design was completely on brand and exactly what we had in mind from the beginning. The collaboration with the team was seamless and they were always supportive and proactive throughout the entire process.
