Ironman
Branding
Ironman
Branding
The challenge
Ironman 70.3 is an international triathlon race and the athletes take part in swimming, cycling and running. It was held in Greece for the first time in April 2019 at Costa Navarino. The organizing team addressed to us to design a unique brand identity for all the aspects of the race’s visual communication.
The project
In order to make the Greek element stand out throughout the event that was held for the first time in our country, we were inspired from the archaic Greek alphabet and the forms that can be found on ancient amphorae. These elements dressed all the materials, from banners and t-shirts to brochures and business cards. Our human figures, similar to the ancient athletes, were transferred to the present time and became runners, swimmers, cyclists on a background that resembles an ancient inscription.
MARKET RESEARCH • BRAND STRATEGY • BRAND ID • STATIONERY
START MOBILE
The project
In order to make the Greek element stand out throughout the event that was held for the first time in our country, we were inspired from the archaic Greek alphabet and the forms that can be found on ancient amphorae. These elements dressed all the materials, from banners and t-shirts to brochures and business cards. Our human figures, similar to the ancient athletes, were transferred to the present time and became runners, swimmers, cyclists on a background that resembles an ancient inscription.
MARKET RESEARCH • BRAND STRATEGY • BRAND ID • STATIONERY
END MOBILE
The outcome
Rollup Banner
T-shirt
Medal
Brand id
Illustration
Τι είπαν για εμάς
Οι MDesigners παρέδωσαν ένα σπάνιο συνδυασμό concept και εξαιρετικού design – είμαστε ενθουσιασμένοι με το αποτέλεσμα!
Η συνεργασία μας ήταν μια ευχάριστη διαδικασία, ξέρουν τη δουλειά πολύ καλά και το αποτέλεσμα ήταν εξαιρετικό δημιουργικό με ελάχιστες βελτιώσεις και μέσα στους συμφωνημένους χρόνους. Έχω να πω μόνο τα καλύτερα για την ποιότητα, την ταχύτητα, την προσοχή στη λετομέρεια και την αποτελεσματικότητα της δουλειάς τους.
