This time, MDesigners were challenged to create a unique and contemporary -for the standards of this market- logo. This is how it all began. The outcome was a brand new logo depicting -in a symbolic way- the motorways. Roads are a key visual for Nova Freight’s business. At the same time, these symbolically created roads, form the two initials “N” and “F”. In addition, to underline the Dutch origin of the company, the colour selected was orange.
The project was completed with the design of the website both in English and Greek languages while the corporate identity included the design of the letterhead, business cards, and more. All the creative materials that were prepared reflected the dynamic identity and european profile of a modern, trustworthy company.
MARKET RESEARCH • BRAND STRATEGY • LOGO DESIGN • BRAND ID • STATIONERY • DIGITAL STRATEGY • USER JOURNEY • USER INTERFACE • WEB DEVELOPMENT • CONTENT PRODUCTION (COPYWRITING)