Omalon
Logo, Branding, Website
Omalon Environmental Services
Logo, Branding, Website
The Challenge
When Omalon, a Pest Control and Landscaping Company, approached us for a comprehensive rebranding, we encountered a unique challenge: to create a cohesive branding strategy that would distinctly showcase Omalon’s two core services – landscaping and pest management- while highlighting their systematic approach and field expertise. To achieve this, we initiated a multifaceted 360 communication project. The challenge extended beyond redisigning the company’s appearance; it also involved conveying Omalon’s experience and commitment to customer satisfaction in both pest control and landscaping.
The Project
We commenced by renaming the company “Trap” it was renamed “Omalon”, a name inspired by the smooth management of projects without friction and professionalism. The design of the corporate identity was based on a system of axes and circles whose fourths, when turned around, create symbols related to the company’s services. These symbols take the forms of plants, insects, etc. in curved representations. The logo was designed using a simple sans serif font.
This holistic rebranding, along with updated signage and web presence, transformed Omalon’s image and positioned them as experts in their field. The result was a visually compelling and strategically sound rebranding that effectively communicated the duality of Omalon’s services and the company’s unwavering commitment to excellence in both pest control and landscaping.
BRAND STRATEGY • NAMING • LOGO DESIGN • BRANDING • SIGNAGE • USER JOURNEY • USER INTERFACE • WEB DESIGN • WEB DEVELOPMENT
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The Project
We commenced by renaming the company “Omalon,” a name that encapsulates the concept of smooth and pest-free land, symbolising the motto “…and everything runs smoothly”. The branding system we created reflects their systematic and professional nature, while the website development focused on distinguishing landscaping and pest control services while providing detailed information and a user-friendly interface.
This holistic rebranding, along with updated signage and web presence, transformed Omalon’s image and positioned them as experts in their field. The result was a visually compelling and strategically sound rebranding that effectively communicated the duality of Omalon’s services and the company’s unwavering commitment to excellence in both pest control and landscaping.
BRAND STRATEGY • NAMING • LOGO DESIGN • BRANDING • SIGNAGE • USER JOURNEY • USER INTERFACE • WEB DESIGN • WEB DEVELOPMENT
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The outcome
BRANDING PROCESS
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The outcome
BRANDING PROCESS
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Brand id
Photos: George Vitsaropoulos
Signage
Website
