Optechain
Branding, Website
Optechain
Logo, Branding, Website
The challenge
Optechain is an innovative startup on a mission to transform digital retail and electric vehicle charging. It’s a new and flexible company consisting of young individuals with extensive knowledge in the field and it is aimed at companies both in Greece and abroad. They reached out to our team for their branding, as well as their website design and development.
The project
Our main goal was to create a branding strategy that reflects Optechain’s values: passion, boldness and team spirit. Starting with the logo, we drew inspiration from the company’s name, being a combination of the words opte + chain.
The chain symbolizing their unity and continuous activities is bolder, more dynamic, while still maintaining a youthful and friendly vibe through the lowercase lettering. We chose colors from the blue and turquoise palette in order to enhance Optechain’s digital character. Our final result was a website based on the same creative and fresh direction, with vivid blue colors and modern fonts, that aligns with both company’s technologies and flexible structure.
BRANDING • USER JOURNEY • USER INTERFACE • WEB DESIGN • WEB DEVELOPMENT
START MOBILE
The project
Our main goal was to create a branding strategy that reflects Optechain’s values: passion, boldness and team spirit. Starting with the logo, we drew inspiration from the company’s name, being a combination of the words opte + chain.
The chain symbolizing their unity and continuous activities is bolder, more dynamic, while still maintaining a youthful and friendly vibe through the lowercase lettering. We chose colors from the blue and turquoise palette in order to enhance Optechain’s digital character. Our final result was a website based on the same creative and fresh direction, with vivid blue colors and modern fonts, that aligns with both company’s technologies and flexible structure.
BRANDING • LOGO DESIGN • USER JOURNEY • USER INTERFACE • WEB DESIGN • WEB DEVELOPMENT
END MOBILE
The outcome
Rebranding
Logo Products
Website
