For this website, we paid extra attention to the content, which was medical oriented. The design had to allow room for the scientific research to stand out and keep the focus on the health claims about the benefits of Mastiha, that have been internationally recognized. We structured the content not only by product category but also by each part of the digestive system that can benefit from Mastiha. The design was clean and minimal and the color palette included earthy tones to match the natural products of the brand and stress the unique origin of Mastiha, which has been granted the status of Protected Designation of Origin in the European Union.
USER JOURNEY • USER INTERFACE • WEB DESIGN • WEB DEVELOPMENT