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Vraykos

Branding, Website

Vraykos

Branding, Website

01

The challenge

Vraykos company has been the synonym of bulk handling in Greece, with 30 years of experience in the Greek Industry. Our team undertook the renewal of the overall corporate visual identity as well as the company’s online presence. To achieve that, we decided to link Vraykos’ long history with its current course.

02

The project

While designing the new branding, we decided to maintain blue as the dominant color.
Inspired by the existing logo, we created a design element that could be able to capture the very essence of the brand: An intermittent circle with a look similar to the gear symbol, representing the company’s focus on innovation, while at the same time remaining connected with their tradition and experience in the industrial field.
What completed the overall brand image was the design and development of a highly responsive and mobile friendly website, showcasing all of Vraykos’ capabilities and legacy.
As a result, the company now  has a coherent and unified look and reasoning around its brand and its core pillars: Experience, Expertise and Innovation.

BRANDING • USER JOURNEY • USER INTERFACE • WEB DESIGN • WEB DEVELOPMENT

START MOBILE

02

The project

While designing the new branding, we decided to maintain blue as the dominant color.
Inspired by the existing logo, we created a design element that could be able to capture the very essence of the brand: An intermittent circle with a look similar to the gear symbol, representing the company’s focus on innovation, while at the same time remaining connected with their tradition and experience in the industrial field.
What completed the overall brand image was the design and development of a highly responsive and mobile friendly website, showcasing all of Vraykos’ capabilities and legacy.
As a result, the company now  has a coherent and unified look and reasoning around its brand and its core pillars: Experience, Expertise and Innovation.

BRANDING • LOGO DESIGN • USER JOURNEY • USER INTERFACE • WEB DESIGN • WEB DEVELOPMENT

END MOBILE

03

The outcome

Brand id

Rollup Banner

Ad print

Brochure

Website

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