You have an idea, a product or a service. You’ve thought every little detail around it, how it works, what it offers, what makes it unique. It’s basically a part of you.
However, in order to give shape, a name, an identity and possibly a web presence, somebody else will need to take over, an expert, meaning a Graphic Designer. Then what?
How and why trust someone who, in the end, might present something completely different than what you had in mind? Odd as it may seem, this is the best option in order to benefit your business and yourselves. Keep reading to see why.
It all starts by making the right choice regarding the designer who will undertake the exciting project of materializing what you have in your mind so that everyone can see it.
It goes without saying that experience, expertise and how up to date to your market’s needs your designer is, all have been taken into consideration, otherwise you wouldn’t have made this choice. As a professional, the designer will take care of every detail, will be consistent and definitely wants the best possible result as much as you do. Neither will benefit by a bad job, right?
Being experienced in design, the designer is making suggestions, such as this shade of blue, this font instead of that and where this button will go, for a reason.
The reason behind each choice might differ from simple technical restrictions to usability, functionality, even psychology research on which colors have a better effect on consumers. Everything plays its part.
We can say that design is a form of art. Same as an artist, the designer has a personal taste and style. Both of these elements are subjective and your opinion definitely matters.
However, given that there is an agreement for the general direction and all the important issues have been taken into consideration, allowing the designer to create freely, without being preoccupied with the small things and without micromanagement, will lead to a much more successful result. This will also benefit you on another level, as explained below.
Undoubtedly, before having a final product or service it means that a lot of work, thinking and unavoidably stress have been preceded. The design process doesn’t need to be another stress factor.
If you have communicated all your goals to your designer and there is mutual trust, you can focus on all the other aspects of your business that require your attention.
It’s clear that you know better than anyone whom you’re addressing to and what you wish to achieve. The designer is the person that will find how you can achieve it together. This means that the truth lies somewhere in the middle.
In order for your cooperation and the final result to be successful, both sides need to be open to all ideas and there needs to be two-way communication and feedback. One needs to listen and understand the other’s needs and desires something that can only be achieved with trust.
It’s only logical to feel insecurity and anxiety when something is beyond our knowledge and expertise. The best solution to this is to ask questions for anything that might be unclear or for anything you’re not sure what it aims for. Rest assured that we also want what’s best for you and for your business.
At MDesigners we believe in open communication between prospect clients and designers, aiming at creating visual identities and experiences that will move and inspire their audience.